Increasing Organic Visibility for a Fitness Brand Through SEO & PPC Scaling
Client Overview
Industry: Fitness & Wellness
Marketplace: Amazon USA & Canada
Category: Resistance Bands & Home Fitness Equipment
Services Provided: PPC Management, SEO, Listing Optimization, A+ Content
Project Duration: 120 Days
The Challenge
The client faced declining visibility and rising advertising costs in a highly competitive fitness category.
Major issues included:
- declining keyword rankings
- weak organic traffic
- high CPC costs
- poor campaign efficiency
- low click-through rates
- inconsistent conversion performance
Our Strategy
We implemented a full-funnel Amazon growth strategy focused on improving discoverability, conversion rates, and campaign efficiency.
Keyword Expansion Strategy
We identified:
- high-intent long-tail keywords
- lower competition ranking opportunities
- high-converting exact match search terms
PPC Optimization
Campaigns were rebuilt using:
- search term isolation
- placement optimization
- negative keyword filtering
- bid efficiency optimization
Listing Optimization
We improved:
- SEO structure
- product titles
- image hierarchy
- bullet point clarity
- conversion-focused messaging
Final Outcome
Final Outcome
The brand achieved significant visibility growth and scalable advertising performance while maintaining healthy profitability.
The account now benefits from:
- stronger keyword rankings
- improved organic sales
- more efficient PPC structure
- scalable campaign systems