From Underperforming Listing to $200K+/Day Brand Growth
Overview
DRMTLGY is a premium skincare brand known for dermatologist-backed, high-performance products.
When we took over the Physical Tinted Moisturizer (ASIN: B08T9ZRVQH), the product was underperforming — struggling with low visibility, high ACOS, and weak conversion.
The objective was clear:
Improve efficiency, increase conversion, and scale revenue profitably.
Targeted PPC Campaigns
When DRMTLGY’s Physical Tinted Moisturizer (ASIN: B08T9ZRVQH) was handed over, the product was underperforming with low visibility, high ACOS, and weak conversion.
We started by analyzing the full account — identifying inefficiencies across PPC campaigns, listing structure, and keyword coverage. Based on this, we developed a focused strategy to improve both traffic quality and conversion.
Results & Metrics
Clients: DRMTLGY
Services: PPC Management, Listing Optimization, A+ Content, SEO
Category: Skincare / Beauty
Date: 2025
Location: Amazon US & Canada
Results & Metrics
The improvements directly impacted both product-level performance and overall brand growth.
At the product level, we saw a significant increase in organic visibility and keyword rankings, allowing the listing to compete more effectively in a crowded skincare category. PPC performance improved through better targeting and campaign structure, resulting in a noticeable reduction in ACOS.
Conversion rates increased as a result of stronger PDP content and A+ enhancements, leading to more efficient use of traffic and consistent sales growth.
At the brand level, these improvements were scaled across the catalog. Listings were standardized with SEO-focused, conversion-driven content, while advertising campaigns were optimized to maintain efficiency during scaling.
Additional growth was driven through promotional strategies such as coupons and Prime Day campaigns, as well as successful product launches supported by strong SEO and ad frameworks.
Overall, the brand scaled to $200K+ in daily revenue, while maintaining healthy ACOS and improving overall conversion performance across listings.