Amazon PPC Case Study: 37% Revenue Growth in 30 Days
The Challenge
The client approached Sellomize after struggling with declining profitability and inconsistent sales performance despite maintaining regular ad spend.
Key Issues:
- High ACOS reducing profit margins
- Poor PPC campaign structure
- Low organic keyword visibility
- Inefficient budget allocation
- Weak conversion rates
- Limited keyword rankings
Although the products had potential, the account lacked optimization and scalability.
Our Strategy
After conducting a full Amazon account audit, we implemented a focused 30-day optimization strategy.
1. PPC Campaign Restructuring
We rebuilt the advertising structure to:
- eliminate wasted spend
- separate branded and non-branded traffic
- optimize keyword targeting
- improve bid placements
- focus budget on profitable campaigns
2. Listing Optimization
We optimized:
- titles
- bullet points
- backend keywords
- product descriptions
- conversion-focused content
This improved both ranking potential and conversion performance.
3. Keyword Expansion Strategy
We identified:
- high-intent search terms
- profitable long-tail keywords
- low-competition opportunities
This helped increase organic visibility and reduce dependency on paid traffic.
4. Conversion Rate Optimization
We improved listing quality by refining:
- image hierarchy
- content clarity
- keyword relevance
- customer buying experience
The result was a stronger conversion rate and more efficient ad performance.
