Client Overview

Industry: Pet Supplies
Marketplace: Amazon USA
Category: Pet Grooming & Accessories
Services Provided: PPC Management, Listing Optimization, SEO, A+ Content, Conversion Optimization
Project Duration: 90 Days

The Challenge

The client approached Sellomize after struggling with inconsistent advertising performance and low organic visibility in a highly competitive pet supplies category.

The account faced:

• High ACOS reducing profitability
• Weak keyword rankings
• Poor listing conversion rate
• Inefficient campaign structure
• Limited organic visibility
• Low repeat purchase performance

Despite steady advertising spend, the brand was unable to scale profitably.

Our Strategy

We conducted a complete account audit to identify inefficiencies across PPC campaigns, keyword targeting, listing structure, and conversion assets.

PPC Campaign Optimization

We rebuilt the campaign structure by:

• isolating high-converting search terms
• removing wasted spend
• optimizing bidding strategies
• separating branded and non-branded campaigns
• improving keyword placement targeting

Listing & SEO Optimization

We optimized:

• product titles
• bullet points
• backend keywords
• product descriptions
• image hierarchy

This improved both indexing and conversion performance.

A+ Content & Visual Enhancement

We redesigned A+ content with:

• comparison modules
• lifestyle imagery
• feature highlights
• trust-focused messaging