Scaling a Supplement Brand Through PPC Optimization & SEO-Driven Listing Strategy
Client Overview
Industry: Health & Wellness
Category: Supplements / Vitamins
Marketplace: Amazon USA
Services Provided: Amazon PPC Management, Listing Optimization, SEO, A+ Content, Conversion Optimization
Project Duration: 120 Days
The Challenge
The client approached Sellomize after struggling with inconsistent sales growth and rising advertising costs in a highly competitive supplement category.
Despite maintaining steady ad spend, the account faced:
- High ACOS reducing profitability
- Weak keyword rankings
- Low organic visibility
- Inefficient PPC campaign structure
- Poor listing conversion rates
- Increasing competition from established brands
The brand had strong product potential, but lacked a scalable system for ranking, conversion, and profitable growth.
Our Strategy
fter conducting a complete account and competitor analysis, we implemented a multi-layered strategy focused on improving visibility, conversion performance, and advertising efficiency.
PPC Campaign Optimization
We rebuilt the advertising structure to improve targeting accuracy and reduce wasted spend.
The strategy included:
- Search term isolation
- Exact-match keyword scaling
- Placement optimization
- Negative keyword refinement
- Bid adjustments based on conversion performance
- Branded vs non-branded campaign segmentation
This improved both campaign efficiency and traffic quality.
SEO & Listing Optimization
We optimized the listing structure using high-intent search terms identified through extensive keyword research.
The optimization included:
- SEO-focused product titles
- Conversion-driven bullet points
- Backend keyword expansion
- Improved product descriptions
- Enhanced keyword indexing
This helped increase organic visibility and ranking potential.
A+ Content & Conversion Improvements
To improve conversion performance, we redesigned the product detail page with:
- Premium A+ Content
- Visual comparison modules
- Trust-focused messaging
- Enhanced brand storytelling
- Improved image hierarchy
The new PDP structure helped increase customer confidence and improve purchase intent.
Scaling Strategy
Once campaign performance stabilized, we strategically scaled profitable campaigns while maintaining healthy profitability metrics.
Additional growth was supported through:
- coupon campaigns
- Subscribe & Save optimization
- seasonal promotions
- launch support for new SKUs
- inventory pacing strategies
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